A sort of internet advertising that takes on the appearance and functionality of the platform on which it appears. Its goal is to make advertisements feel less like advertisements and more like a part of the discussion. That is, it is usually a piece of sponsored content that is relevant to the customer experience, isn’t intrusive, and looks and feels like it belongs in the same editorial environment. Native advertising can take numerous forms, such as radio presenters praising a product sponsoring the show or an article on a product or company appearing in your news source.
