Marketing Campaign Ideas | Campaign Management Services - B360 Myanmar

Campaign Idea

From Coca Cola’s “Share the coke” to HUAWEI’s “Mobile Photography”, marketing campaigns have always made companies memorable. Marketing Campaigns clearly showcase brands’ identity, personality, and emotion, and they promote a focused effort that guides consumers towards the desired action.

The approach of Campaign Idea

We use the concept of SEDEM approach (SET, ESTABLISH, DEFINE, EXECUTE, MONITOR) to create a perfect campaign for your brands.

The first step to creating a campaign is to understand and set a goal for the campaign which is specific, measurable, attainable, relevant, and timely. Followed by setting up a plan to establish how the movement will be measured. The measurement of KPI will remind the brand to keep pushing toward the ultimate goal and boost morale within the team. The next step is to define the target audiences. The marketing message will vary depending on whether the targeted campaign audience is in the awareness, consideration, or decision stage. After defining target audiences, it is time to create the big idea and the creative concepts for the campaign to attract the audiences significantly and Execute those creative ideas within the campaign timeline.

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