Digital Strategy & Planning Services - B360 Myanmar

Digital Strategy

In this digital age of business and technology, it is absolutely crucial to have a solid digital marketing strategy. With all the mobiles, tablets, laptops, VR, and AR devices booming, the attention from consumers toward a brand is getting shorter and shorter. Therefore, a solid digital strategy is much needed to grab that attention and have a strong presence on a digital platform.

Approach of Digital Strategy

We process the digital strategy with a 5-step process: (1) Conduct SWOT analysis, (2) Establish SMART business goals, (3) Engage in market segmentation, (4) Create buyer personas, and (5) Identify budget constraints.

People tend to misunderstand digital strategy is only for social media marketing and digital advertising. However, digital strategy stretch across all digital platform from owned media, paid media and earned media to Search Engine Optimization (SEO), Pay-Per-Click (PPC) Advertising, Content Marketing, Website Marketing, Email Marketing, and Downloadable Content.

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