Hashtags allow you and your readers to participate on social media and have conversations about a certain piece of content. They connect public conversations on Twitter, Facebook, and Instagram into a single stream that users can access by searching for a hashtag, clicking on one, or utilizing a third-party monitoring tool such as HubSpot’s Social Inbox. The hashtags themselves are simple keyword phrases typed out without spaces and preceded by a pound sign (#), such as #InboundChat and #ChocolateLovers. These hashtags can be used anywhere in your social media posts.
