Make Room
for Hope
HIV + U=U Awareness Video Series
The Brief
The client seeks to create a series of social videos to educate viewers about HIV, U=U, and ART medication. The videos aim to raise awareness, break stigma, and empower audiences with knowledge on early testing and the benefits of ART, delivered in an engaging and relatable tone.
The Idea : The Room of Hope You are The Impact
We created a mini-series that explores the transformative journeys of individuals facing the fear of an HIV diagnosis. Each episode follows a different character, from a survivor of sexual assault to a sex worker, a person born with HIV starting a family, and others, as they confront their challenges, receive life-changing guidance in The Room, and achieve U=U (Undetectable = Untransmittable).
The room, symbolizing hope and empowerment, becomes the space where a counselor provides encouragement and support. The series concludes with the counsellor’s perspective, tying together these stories of resilience, transformation, and hope, while breaking the stigma surrounding HIV.
The Results:
7 Videos
10M Views
20K Comments + Reactions + Shares
The Room Series
Theme Song
Translated English Lyrics.
“In this room, hope is reborn.”
“In this room, dreams become reachable tomorrow,”
“Let's move forward.”
Listen to the Audio File
Behind the Scenes
