Success Admissions Center is Myanmar’s leading university admissions counseling and test preparation center. They help students gain admission to top universities in the US, UK, Australia, and Singapore by providing consultation services, test preparation, application essay support, and application assistance.
Industry Information
- Industry : Educational Management
- Company Size: 11 – 50
- Location : Yangon, Myanmar
- Use case : Lead Management, Student Engagement, and Sales Pipeline Optimization
- Products : HubSpot Sales Hub (Professional)
The Challenge
As Success Admissions Center experienced rapid growth, the team faced several operational challenges:
1. Lead Follow-Up
Managing a high volume of daily inquiries made it difficult to consistently follow up with prospective students for consultations and ongoing sessions.
2. Manual Data Management
The team used Google Sheets and Forms to capture and manage customer information. This approach led to fragmented data and also required time-consuming manual updates.
3. Targeted Communication
Promoting specific services to targeted customer groups was difficult due to limited filtering capabilities based on customer interests or service preferences.
4. Upselling Opportunities
There was no streamlined process to identify and engage existing customers who might be interested in additional services.
5. Mass Communication
Sending out surveys, news updates, or announcements to leads and customers was inefficient and lacked automation.
The Solution
B360 implemented a customized HubSpot Sales Hub solution to meet Success Admissions Center’s growing operational demands. The goal was to streamline lead management, reduce manual work, and improve communication with students and parents through a centralized platform.
1. Centralized Data Management
All lead data, including students and parents, was imported from Google Sheets into HubSpot CRM. The contact record form was customized using custom properties aligned with the services offered by Success Admissions Center. By combining structured data imports, list segmentation, and contact filtering, this setup enabled accurate and organized data management, making it easy to segment leads and customers for personalized follow-ups and upselling opportunities.
2. Structured Sales Process
Multiple deal pipelines were built to reflect the different services offered. These pipelines were aligned with the sales process from initial inquiry to closed deals and upselling. A product library was also created with services and pricing to support consistent invoicing.
3. Enhanced Lead Capture and Engagement
Customized student inquiry forms and landing pages were created to improve lead capture and student data collection. Chatbots were created for the website and Facebook Messenger to handle real-time inquiries efficiently. Additionally, Facebook Messenger and the admissions team’s email were connected to the HubSpot Conversations Inbox, centralizing all communication in one place.
4. Custom Dashboards and Reporting
Dashboards were created to monitor student data, deal progress, payment information, and website analytics. These dashboards provided the team with clear, real-time insights to support decision-making and performance tracking.
5. Team Training and Enablement
We delivered comprehensive training to the Success Admissions Center team. The team was equipped to manage student and parent data effectively and apply personalized nurturing strategies. We also shared the best practices for using HubSpot tools, user guide videos and resources, helping them optimize their workflows and increase productivity.
The Results
The implementation of HubSpot Sales Hub led to measurable improvements in the Success Admissions Center’s daily operations.
Streamlined Operations: Admissions and sales processes are now automated and more efficient, reducing manual tasks and improving lead response times.
Increased Sales Efficiency: Enhanced segmentation and targeted engagement resulted in more qualified deals and higher close rates across sales pipelines.
Team Enablement: The team gained confidence in using HubSpot for daily operations, ensuring consistent adoption and maximizing the value of the platform.
The Impact
Through a collaborative onboarding and implementation process, B360 helped Success Admissions Center streamline its admissions and consulting operations using HubSpot Sales Hub. As a result, the organization now operates with a robust, centralized system that supports lead management, personalized engagement, and sustainable business growth.
Team Behind the Work
- CRM Team Head – Thet Naung Soe
- CRM Team Lead – Phyo Thazin Aung
- CRM Consultant – Ye Sithu, Cho Yamin Soe Moe
