Net Promoter Score (NPS) - Myanmar's Leading Marketing Consulting Firm
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Net Promoter Score (NPS)

A customer satisfaction metric that assesses, on a scale of 0 to 10, how likely individuals are to recommend your organization to others. The NPS is calculated using a simple poll meant to measure how loyal your customers are to your company. To calculate NPS, divide the number of customers who would not suggest you (detractors, or 0-6) by the number of customers who would (promoters, or 9-10). Regularly determining your company’s NPS allows you to uncover methods to improve your products and services in order to increase client loyalty.